Build the ecosystem your events deserve.
Strategy, technology, and implementation — brought together so that every touchpoint of your event communicates with precision.
Event organisers invest heavily in experiences — but without the right martech backbone, engagement data disappears the moment the lights go out.
We architect marketing and technology ecosystems that capture, activate, and extend the value of every event — before, during, and after.
Event organisers, association chapters, and marketing leaders who want technology that serves their strategy — not the other way around.
Technology should amplify the human — not replace it.
Most event organisations run on fragmented tools — a registration platform here, an email system there, spreadsheets bridging the gaps. The result is lost leads, broken journeys, and a marketing team working harder than the technology ever should require.
At Akiraas, we bring our experience building real human communities into every consulting engagement. We understand what an attendee actually needs to feel seen and engaged — and we build the technology ecosystem that makes that possible at scale.
We are practitioner-led, not vendor-led. Our recommendations begin with your goals, not a product catalogue.
Four disciplines.
One coherent ecosystem.
Marketing Strategy & Planning
We translate your event objectives into a concrete marketing plan — audience segmentation, messaging architecture, channel strategy, and campaign timelines.
Martech Stack Consulting
We audit your existing tools and architect a stack that is fit for purpose — eliminating redundancy, closing gaps, and ensuring your platforms talk to each other.
Platform Implementation
From Zoho Backstage to registration platforms and CRM integrations — we configure, test, and deploy. We are implementation partners, not just advisors.
Marketing Automation Setup
Pre-event nurture sequences, on-site engagement triggers, post-event follow-up flows — we design and build automation that works while your team delivers the experience.
Zoho Backstage — built for events, backed by expertise.
Of the many platforms we work with, Zoho Backstage stands out for event-driven organisations that need a purpose-built solution without enterprise complexity.
We go beyond implementation. We help you get the most out of the platform from day one — with configuration that reflects how your team actually works.
Flexible by design.
Rigorous in execution.
Diagnostic Sprint
A focused 2–3 week assessment of your current marketing and technology setup. Deliverable: a clear-eyed gap analysis and a prioritised roadmap.
Best for: Getting started →Project Engagement
Scoped around a specific outcome — a platform implementation, an automation build, or a campaign architecture. Fixed scope, defined deliverables.
Best for: Specific needs →Advisory Retainer
Ongoing strategic guidance for teams that want a senior marketing and technology perspective without a full-time hire. Flexible monthly model.
Best for: Continuous growth →